Tag Archives: Twitter

Are national broadcasters simply endorsing social media platforms ‘like Facebook and Twitter’ ?

“We’ve received this tweet from ….”

It’s the latest trend in news and everyone’s following suit. It seems like there isn’t a news programme that goes by these days without some kind of reference to UGC platforms Twitter and Facebook. For some this represents an essential new connection to the audience, while others feel this is a perfect example of broadcast networks endorsing social networking brands.

There were plenty of examples people who were unhappy with BBC constantly referencing the websites (I shall try not to name them again, as the fear grows that I myself am endorsing them…) on the most recent episode of BBC’s Newswatch which can be watched here.

When talking to Former ITN Chief Executive and Ofcom Partner Stewart Puvis about the future of UGC he told me he thought that broadcasters could be in danger of unfairly promoting Twitter and Facebook. You can hear is comments below:

But what can we do about this  when there only really is one place you CAN ‘Tweet’… should we be saying ‘we have received a social media commentary from one of our viewers’ ?? Or is that just taking political correctness to an unnecessary extreme?

When talking to BBC Breakfast Producer James Laidler I took the opprtunity to ask him what he thought of the idea that BBC, a public service broadcaster, might be endorsing online brands. He pointed out that the main platforms being used at the moment simply are Twitter and Facebook. He justified the BBC’s use of these services by saying that as a ‘public service broadcaster’ the Beeb has to take into account how its audience is digesting news and keep up to date with it.

Many people nowadays go straight to social networking sites to find out what’s going on. It’s therefore essential for networks to present news across these platforms in order to not fall behind. he also emphasised that the BBC Breakfast audience enjoy the interaction and direct connection that Twitter and Facebook create. He said “….”

You can see the interview with James here:

So what do you think?

By Kirsty Malcolm @kirstymalcolm

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Does BBC Newsnight DUMP guests if they get bad comments on Twitter?

Two weeks ago I saw this tweet.

This really interested me as a journalist who writes about UGC and the power it can have. Most people who consume news and media now follow and comment events on twitter, we have written about this in relation to the Xfactor on #Xfactor and BBC Question Time on #bbcqt. But the revelation that the Editor of Newsnight has a twitter feed in the gallery and uses real time feedback to cull tanking guests really impressed me. As avid reader of this blog you will know we still have something of a trust issue with UGC so we decided to put it to the test (after contacting Newsnight but getting no response).

Theory..

Newsnight ‘data’ set

We watched Newsnight and set up a twitterfall feed with the search #Newsnight, so far so scientific. We then timed how long each guest spoke for and how many positive or negative comments they or the debate that they were having got on Twitter. We then subtracted the negative comments from the positive comments and so each guest receives a single +/- figure. For example. Shaun Bailey received 3 negative comments and no positive ones so he gets a score of -3. We did this on two dates Tuesday 22nd March and Thursday 31st March as we thought it may be slightly more scientific and then we put all the data into a table then a lovely graph thanks to Many Eyes – to see the fully interactive graph click here.

Many Eyes Visualisation

So what have we learnt from this albeit it entirely unscientific experiment..

1. That we need more data to make more of an accurate reading.
2. Any strong reaction on Twitter be it negative or positive means the guest gets more airtime
3. Guests that are hovering near the 0 likeability scores are actually getting less time..therefore boring means less screen time.

It seems that that the initial tweet was right if a guest is tanking i.e boring then they get less screen time! The POWER of UGC is very much alive!

Here are some tweets from John_Crooks when Noman Bentoman, Hisham Matar and Mike O’Brian were talking and they all got amongst the shortest time as they didn’t provoke debate.


Aside from the very many factors that can change. Guests it seems are likely to be dropped if they are dull and get no reaction not bad reaction, after all a programme like Newsnight is all about debate.

As a side note the biggest reaction on Twitter was for a package on the Big Society by Stephen Smith, whose whimsical style seems to have rubbed most viewers up the wrong way..

No chance of that being dropped then..

by JAMES GLYNN @jamesglynn

 

Tweet / Facebook your pics of India vs Pakistan @ Generated By Users: the quest for UGC

I was browsing through this blog, when I noticed something was missing – consideration of UGC when it comes to sport. You will often see users taking to social media during sporting events as they generate a great emotional response in fans. India played Pakistan in the Cricket World Cup today – a huge rivalry largely due to the two countries’ proximity and history. Plenty were Facebook –ing and tweeting about the game.

I took to both Twitter and Facebook to try and get users to send me pictures of their viewing experiences to convey the atmosphere and buzz surrounding the clash.

Here was my first tweet:

Generated By Users tweets during India vs Pakistan

Unsurprisingly, it received no response – so I requested that people send me pictures in tweets using the trending #indvspak and by hashtag -ing towns where I knew there was a large Asian population including Southall, Bradford and Tooting.

Sadly, I didn’t receive any responses on the Generated By Users Twitter account at this stage despite using hashtags to focus my tweets so they can be searched for more easily.

But I did get responses to my Facebook appeal:

Malpreet Lidder sends me a picture of her India vs Pakistan viewing experience via Facebook

My friend Malpreet probably took time to take this picture and tag me in it because she knows me personally, emphasising the importance of social capital. My family friend Romana also snapped a picture of her viewing experience in Lahore:

My family friend Romana Chohan watching the match in Pakistan

I was conscious that people may be so absorbed by the game that they won’t take time to send little known but obviously awesome blog Generated By Users their pictures. So after the game, I appealed for pictures of places where I knew fans would be celebrating on the streets following India’s win.

More Twitter appeals post-match

Alas, no one would get back to Generated By Users.

I decided to search #southall and came across a man called Jez Humble who had tweeted a picture of the jubilant scenes in this West London town.

I got in touch with him and he kindly let me put his photo on my blog…

Thanks Jez!

Southall post India vs Pakistan in the Cricket World Cup: spot the India flags! Picture taken by @jezhumble on Twitter

Thus, I got some UGC for this post through Twitter after many hours, to convey the excitement surrounding today’s match.

Phew!

This experiment shows me using Twitter and Facebook to source UGC, and also allowed me to demonstrate knowledge of the Creative Commons Licence. This essentially gives the go ahead for an organisation/person to use other people’s pictures for free with their permission – always remember to credit them!

If you enjoyed this post, be sure to check out bloggers’ your2pence’s attempt to get in touch with people on the ground in Japan. They did good!

By Anisa Kadri @anisakadri on Twitter

How the BBC uses UGC: part Two. An interview with Matthew Eltringham

Matthew Eltringham is assistant Editor of Interactivity and Social Media Development at the BBC. I did an article about how he developed the UGC hub at the BBC and how the line of verification is a way of understanding which information the BBC will and will not use and how it is verified.

Matthew describes the different ways of incorporating UGC into newsgathering and more importantly, how we as fellow journalists can learn from the BBC how to verify that UGC is correct.

I asked Matthew if he could explain to me and GeneratedByUsers‘ fellow journalists exactly what the line of verification is in his own words.


I then asked him: If something comes up from the dark side, the dark side of the line of verification, how do you go about checking that it is okay to use it  and what influences you to use it?


And finally, I asked him what are the consequences of using wrong information from the dark side and is it worth using?


Although Matthew and his team experienced some skepticism from the BBC when the UGC hub was created, he claims it is merely another form of journalism and must be used alongside conventional journalism in the 21st century to keep up with breaking news.
By Linzi Kinghorn

The future of User Generated Content? CNN, iReport and Open Story.

CNN are pioneered a new approach to UGC and News with iReport and now they are launching a new user generated experience with Open Story. Generated by Users spoke to Lila King – Participation Director of CNN.com who takes us through the last five years of iReport and crucially what CNN have planned for the future with Open Story.

Open Story – CNN’s big UGC jump forward?

Japan Open Story

iReport has existed for almost five years and become more and more intergrated into CNN’s website and coverage of news. Now with Open Story (still in Beta) it takes CNN’s footage and all the perspectives of iReporters and it places it on a map and timeline giving you a full overarching picture of a news story. This rounded approach to user generated content existing together in one realtime platform is a bold one and one that the GBU team like a lot. Check out the SXSW and Japan Open Stories that Lila King Mentions.

So what is iReport?

Back in 2006 CNN first started its iReport initiative. CNN iReport is the network’s participatory news community. CNN iReporters from all over the world come to CNN.com to share video, photo, audio and text they deem newsworthy. Additionally they form communities of shared interests and engage in impassioned discussions.

CNN's iReport Homepage


It began after a number of stories where footage taken on camera phones was more compelling than traditional news organization footage. News events such as the Asian Tsunami, London 7/7 and Hurricane Katrina really shuck up the way we receive news and how news is gathered.

Here is Lila explaining in full

and a little more on the History of iReport…

Can we Trust User Generated Content?

The biggest challenge when it come to UGC is trust so we asked Lila if we can trust iReports and how CNN vet them. She says that iReports are vetted for CNN with the same rules as any other kinds of footage used on CNN staff. iReport has the same editorial philosophy as CNN.

So is UGC the future of News?

According to Lila the power of UGC is in combination with professional journalist as it offers incredible diversity and human viewpoints, but also UGC requires a lot of filtering and curating to make it successful.

iReport in Numbers

  • Typically CNN vets between 5 and 10 percent of the iReports that are received
  • CNN’s iReport has more than 753,000 registered “iReporters” (Source: iReport Server Log Data) with an average of 2.1 million unique users each month through February 2011. (Source: ComScore).
  • In its history the community has brought in 799,959 videos and photos
  • There are an average submission of 15,391 iReports each month on iReport.com.
  • CNN has received an iReport from every country in the world.       

Social Media Replacing Research Surveys?

Many journalists, bloggers and businesses rely on research surveys to direct their products and output.

Research surveys have been vital in the past but the top research executive of Procter & Gamble Co., (Joan Lewis) has said that she expects research surveys to dramatically decline in importance by 2020. The reason?-  social media.

Joan Lewis, is responsible for P&G’s $350 million budget in annual market-research outlays. She has warned that the advertising industry should get away from “believing a method, particularly survey research, will be the solution to anything,” she said. “We need to be methodology agnostic.” However this doesn’t just apply to the advertising industry. It has more far reaching applications to any businesses or media.

Another important element P&G warned was that businesses are not being interactive enough. Indeed, P&G were the only UK company among the top five companies to use Twitter.

Joan told the conference: “The more people see two-way engagement and being able to interact with people all over the world, I think the less they want to be involved in structured research,” she said. “If I have something to say to that company now, there are lots of ways to say it.”

As UGC is recognised by big business we should realize it is just as important in our online community and journalism.

Using online polls, Twitter and other forms of trending provide an insight into the feelings of the online community. As the online community can include a whole strata of the public, it can offer a good cross section and therefore act as an accurate research facility. The ability to target a specific audience by targeting different social media forums is also a key advantage.

Well, what do you think? Vote below!

By Vanessa Holland

Twitter Communication: The Revolution

The Micro-Blogging UGC site that has 200 million users could be seen as either a new-age technology revolution or a symbol of how we have been changed by a new, faster, more public, digital age?

As we celebrate Twitter’s 5th Birthday I take a look at how Twitter has changed the way we communicate online, for good and bad and some important lessons we should learn.

* Faster Information

We should all be aware that information is far more accessible and fast than it has ever been.
From Eygpt to Libya to Katie Price’s love life: information can be shared across the world, in real-time via mediums like twitter than it has been. As such it could be seen as one of the first port of calls for any journalist to turn to in trying to verify information.
We just need to exercise caution in verifying our sources.

* Information Whenever, Wherever

The nature of mobile internet on our phones and laptops we can receive Twitter alerts wherever, whenever. This mobile nature allows us to access information in real-time. This allows us instant access to immediate reactions to situations, be it earthquakes of The Only Way Is Essex, judging public opinion. The #hashtag tool allows you to keep up with trends in the internet and find subjects quickly.

* Online Community and Inclusion

As Miley Cyrus (among other celebrities) return to Twitter this week, it seems as if we can’t escape the online community of Twitter. Nor should we want to be excluded from the Twitter community, for fear of missing the exclusives, and yes even the gossip that Twitter provides. Which leads nicely on to my next point…

* Openess

We thank Twitter for creating the perfect portal for sharing our thoughts with thousands of other people. This provides a forum for those who have taken to Twitter tend to share a lot more about themselves than may be considered wise. This is not just a non too subtle nod at Mr Sheen, but also the like of PJ Crowley, sacked as US State Department Spokesman for his Twitter comments.
Interactivity is also promoted by Twitter, as you are encouraged to interact with the online community. This allows people unprecedented access to people around the world.

To watch the media storm surrounding PJ Crowley’s Twitter comments see below!

* Opportunity

While Top Tweeters are still celebrities and traditional heavyweights of media, it also gives the bloggers, podcasters and online journalists an audience, allowing them a medium to share their journalism, ideas or agendas.

By Vanessa Holland