Tag Archives: pictures

Tweet / Facebook your pics of India vs Pakistan @ Generated By Users: the quest for UGC

I was browsing through this blog, when I noticed something was missing – consideration of UGC when it comes to sport. You will often see users taking to social media during sporting events as they generate a great emotional response in fans. India played Pakistan in the Cricket World Cup today – a huge rivalry largely due to the two countries’ proximity and history. Plenty were Facebook –ing and tweeting about the game.

I took to both Twitter and Facebook to try and get users to send me pictures of their viewing experiences to convey the atmosphere and buzz surrounding the clash.

Here was my first tweet:

Generated By Users tweets during India vs Pakistan

Unsurprisingly, it received no response – so I requested that people send me pictures in tweets using the trending #indvspak and by hashtag -ing towns where I knew there was a large Asian population including Southall, Bradford and Tooting.

Sadly, I didn’t receive any responses on the Generated By Users Twitter account at this stage despite using hashtags to focus my tweets so they can be searched for more easily.

But I did get responses to my Facebook appeal:

Malpreet Lidder sends me a picture of her India vs Pakistan viewing experience via Facebook

My friend Malpreet probably took time to take this picture and tag me in it because she knows me personally, emphasising the importance of social capital. My family friend Romana also snapped a picture of her viewing experience in Lahore:

My family friend Romana Chohan watching the match in Pakistan

I was conscious that people may be so absorbed by the game that they won’t take time to send little known but obviously awesome blog Generated By Users their pictures. So after the game, I appealed for pictures of places where I knew fans would be celebrating on the streets following India’s win.

More Twitter appeals post-match

Alas, no one would get back to Generated By Users.

I decided to search #southall and came across a man called Jez Humble who had tweeted a picture of the jubilant scenes in this West London town.

I got in touch with him and he kindly let me put his photo on my blog…

Thanks Jez!

Southall post India vs Pakistan in the Cricket World Cup: spot the India flags! Picture taken by @jezhumble on Twitter

Thus, I got some UGC for this post through Twitter after many hours, to convey the excitement surrounding today’s match.

Phew!

This experiment shows me using Twitter and Facebook to source UGC, and also allowed me to demonstrate knowledge of the Creative Commons Licence. This essentially gives the go ahead for an organisation/person to use other people’s pictures for free with their permission – always remember to credit them!

If you enjoyed this post, be sure to check out bloggers’ your2pence’s attempt to get in touch with people on the ground in Japan. They did good!

By Anisa Kadri @anisakadri on Twitter

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The future of User Generated Content? CNN, iReport and Open Story.

CNN are pioneered a new approach to UGC and News with iReport and now they are launching a new user generated experience with Open Story. Generated by Users spoke to Lila King – Participation Director of CNN.com who takes us through the last five years of iReport and crucially what CNN have planned for the future with Open Story.

Open Story – CNN’s big UGC jump forward?

Japan Open Story

iReport has existed for almost five years and become more and more intergrated into CNN’s website and coverage of news. Now with Open Story (still in Beta) it takes CNN’s footage and all the perspectives of iReporters and it places it on a map and timeline giving you a full overarching picture of a news story. This rounded approach to user generated content existing together in one realtime platform is a bold one and one that the GBU team like a lot. Check out the SXSW and Japan Open Stories that Lila King Mentions.

So what is iReport?

Back in 2006 CNN first started its iReport initiative. CNN iReport is the network’s participatory news community. CNN iReporters from all over the world come to CNN.com to share video, photo, audio and text they deem newsworthy. Additionally they form communities of shared interests and engage in impassioned discussions.

CNN's iReport Homepage


It began after a number of stories where footage taken on camera phones was more compelling than traditional news organization footage. News events such as the Asian Tsunami, London 7/7 and Hurricane Katrina really shuck up the way we receive news and how news is gathered.

Here is Lila explaining in full

and a little more on the History of iReport…

Can we Trust User Generated Content?

The biggest challenge when it come to UGC is trust so we asked Lila if we can trust iReports and how CNN vet them. She says that iReports are vetted for CNN with the same rules as any other kinds of footage used on CNN staff. iReport has the same editorial philosophy as CNN.

So is UGC the future of News?

According to Lila the power of UGC is in combination with professional journalist as it offers incredible diversity and human viewpoints, but also UGC requires a lot of filtering and curating to make it successful.

iReport in Numbers

  • Typically CNN vets between 5 and 10 percent of the iReports that are received
  • CNN’s iReport has more than 753,000 registered “iReporters” (Source: iReport Server Log Data) with an average of 2.1 million unique users each month through February 2011. (Source: ComScore).
  • In its history the community has brought in 799,959 videos and photos
  • There are an average submission of 15,391 iReports each month on iReport.com.
  • CNN has received an iReport from every country in the world.