Two weeks ago I saw this tweet.
This really interested me as a journalist who writes about UGC and the power it can have. Most people who consume news and media now follow and comment events on twitter, we have written about this in relation to the Xfactor on #Xfactor and BBC Question Time on #bbcqt. But the revelation that the Editor of Newsnight has a twitter feed in the gallery and uses real time feedback to cull tanking guests really impressed me. As avid reader of this blog you will know we still have something of a trust issue with UGC so we decided to put it to the test (after contacting Newsnight but getting no response).
We watched Newsnight and set up a twitterfall feed with the search #Newsnight, so far so scientific. We then timed how long each guest spoke for and how many positive or negative comments they or the debate that they were having got on Twitter. We then subtracted the negative comments from the positive comments and so each guest receives a single +/- figure. For example. Shaun Bailey received 3 negative comments and no positive ones so he gets a score of -3. We did this on two dates Tuesday 22nd March and Thursday 31st March as we thought it may be slightly more scientific and then we put all the data into a table then a lovely graph thanks to Many Eyes – to see the fully interactive graph click here.
So what have we learnt from this albeit it entirely unscientific experiment..
1. That we need more data to make more of an accurate reading.
2. Any strong reaction on Twitter be it negative or positive means the guest gets more airtime
3. Guests that are hovering near the 0 likeability scores are actually getting less time..therefore boring means less screen time.
It seems that that the initial tweet was right if a guest is tanking i.e boring then they get less screen time! The POWER of UGC is very much alive!
Here are some tweets from John_Crooks when Noman Bentoman, Hisham Matar and Mike O’Brian were talking and they all got amongst the shortest time as they didn’t provoke debate.
Aside from the very many factors that can change. Guests it seems are likely to be dropped if they are dull and get no reaction not bad reaction, after all a programme like Newsnight is all about debate.
As a side note the biggest reaction on Twitter was for a package on the Big Society by Stephen Smith, whose whimsical style seems to have rubbed most viewers up the wrong way..
No chance of that being dropped then..
by JAMES GLYNN @jamesglynn