Tag Archives: channel 4 news

Channel 4 News launches cuts map in time for Budget – UGC to the max

The developer behind the #uksnow map Ben Marsh has launched a crowdsourced cuts map for Channel 4 to monitor spending cuts across the UK in time for George Osborne’s Budget.

Twitter can be used to report government cuts taking place via this map. On Twitter, the hashtag #c4cuts, a place name/postcode and a link to an article will appear on the map on Channel 4’s website.

So we see a big broadcaster using UGC in a fantastic way, reaching more communities than they might do otherwise. Channel 4 News say they want to “harness the power of social media and the wisdom of the crowd” to find stories they may have missed.

Channel 4 News’s Head Of Online Ed Fraser told Generated By Users: “…if you ask a Channel 4 News presenter like John Snow or Krishnan Guru-Murthy a question or one of our correspondents or producers then you will usually get a reply/answer.

“We are now looking to evolve the next stage of our social media strategy and reach out to the audience to help us develop our journalism both online and then to translate that onto television.  There have been a lot of collaborative style projects online but few that make the translation onto television.

“We hope our Cutsmap will enable the audience to join with us in pinpointing cuts around the country at a local level and it can be a resource for both them and for us to develop stories from.”

Channel 4 isn’t the only broadcaster using innovative Budget-inspired UGC. Sky News will have a Budget calculator available shortly after the announcement so people can fill in their details and see how much better or worse they will be as a result of the Budget. The BBC also has a Budget calculator. And ITV News had a live web chat featuring a panel of experts whom users could post questions to and interact with online.

If you’re in Budget mode, here it is at a glance. And below is some reaction from Twitter:

@drummermik: Wow. A whole penny off fuel per litre. I can now get a couple penny sweets every time I fill up. #Budget

@lightboxstudios: So far it seems the budget is pretty good, especially for small businesses. Nice one George, looking forward to my reduced business rates!

@mancman: @10anta i suggest you watch the BBC, this shocking budget is not going down well with the public, Roll on May 5th when you get massacred

Lots of different opinions then – what are your thoughts on the cuts map/Budget? Feel free to add some UGC to this post with a comment or two!

By Anisa Kadri @anisakadri on Twitter

What is User Generated Content?

User Generated Content (UGC) is changing the way we access our media and how traditional mass media procures its content and connects with its audiences. Although it has a rather clunky and troublesome name (more on that later) it has been around as long as media itself. It is a continuation of the letters page of the paper or the call in to the local radio station.

So what is user generated content?

On its most basic level – content generated by anyone. Content is easier to create now with affordable and accessible technology such as smart phones, flip cameras, blogging tools online etc. However, UGC has developed and evolved over its relatively short life. Now we should think about big and small publishers and then users.

Big publishers -the media giants we all know and love the broadcasters, print titles and online giants such as AOL, Yahoo and MSN. Small publishers -the widest of all categories and includes bloggers, individual websites. Users that’s you! This is why user generated content is such a troublesome term as the meaning has changed since it first came into use around 2005, though we are stuck with it for better or worse.

How do we contribute?

Flickr, Twitter, Digg, Guardian CiF, WordPress, Facebook, Blogspot, Tumblr the list is endless and depends on what you want to do. We’ll be reviewing some of the best technologies for getting your content online soon!

How are the ‘traditional’ Media harnessing UGC?

This is a big theme and one that we are really interested in. So we’ll be exploring it in a lot more detail. All of the broadcasters and papers are starting to get really innovate. Real time updates on twitter  are used as newsgathering sources in emergencies such as the Mumbai bombings. Channel 4 created a ‘snow map’ last year to create an accurate picture of how the country was affected. The new ‘i’ paper has a great section on your views and the blogosphere all collected via UGC. These are just a few of the many ways the ‘big boys’ are getting in on the act

What’s next for UGC?

Although we don’t have a digital crystal ball (it’s on our Xmas list), we’ll be exploring all the latest developments and bringing you updates from some big names in the industry so keep checking the blog.

Lastly, we love comments so get in touch in the comments section or any other way you want email/twitter/facebook.