Army Recruitment app adds new dimension to UGC


On Monday, the US army launched a new iPhone App to recruite soldiers.

The app is free and takes content from the website Army Strong Stories and allows people to access more than 600 soldier bloggers’ content as well as allowing users to share their own “Army Strong” stories, photos and videos.

A spokeperson from the U.S. Army Accessions Command called the app and a mobile website that also launched on Monday “a natural extension of the Army’s ongoing commitment to engage potential recruits via social media channels.”

When the blog first started in 2008, it was a blog platform only allowing soldiers to tell their stories. Now, anyone with an army story is invited to tell it. I wonder if this may cause any difficulty if people start accusing others of misbehaving and particularly when the army provokes a lot of emotion for many people.

Not only that, but isn’t it a security risk if soldiers start saying things they aren’t meant to…Or perhaps it is a very good thing and will replace psychological therapy by allowing people to talk to each other and share memories rather than an exploitation tool.

Army Accessions Lt. Gen. Benjamin Freakley told the Belvoir Eagle, “Soldiers should join Army Strong Stories for a number of reasons. … Online and in the media, the negative stories are always given a platform. Soldiers, every one of us, have some of the best stories to tell.”

I agree that it is a great place for soldiers to tell their stories and therefore give a rounded view of life in the army, but what if they say something bad? Are their blogs vetted?

And the idea of recruiting people through it makes it seem like their recruits are in decline. This says quite a lot about the wars that the US are currently fighting. I’d love to hear what anyone who uses it has to say.
By Linzi Kinghorn

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