UGC in the children’s world: we speak to expert in children’s audience Greg Childs


From online forums such as the CBBC messageboards to interactive sites like moshimonsters.com, children create UGC too!So, I arranged to talk with children’s media consultant Greg Childs, whose company childseye.tv provides digital solutions for the children’s audience. He previously worked for many years at CBBC.

Greg Childs - media consultant providing digital solutions for the children's audience with childseye.tv . Picture taken by Anisa Kadri

Greg set up the BBC Children’s New Media Unit, to develop the first official Websites for key brands such as Blue Peter and Live & Kicking. He told Generated By Users the main differences between the use of UGC by children and adults. He emphasises that children have to be directed more when it comes to using UGC. I noticed how true this was when analysing Newsround’s website. The screen grab below is from the top of Newsround’s homepage, highlighting the importance of UGC in making news accessible for children.

Screen grab of the top of Newsround's homepage

To make news engaging, children are being directed to create UGC by being told they can play games, take quizzes and interact on the site via the chat rooms. Adults need less direction, for instance they may just express their opinions on news as comments or in tweets.

Greg also explained the extent to which Facebook and Twitter are options for children, and highlighted a number of websites encouraging children to explore UGC including moshimonsters.com where children can look after virtual pets and talk about them.

Screen grab of children's website moshimonsters.com

Listen to Greg speak on the above matters below:

I thought I’d split the interview I conducted with Greg in two. He also told me whether his ideas for children’s UGC had changed since he launched the first online forums at CBBC, and what he sees next for UGC in the children’s arena. He thinks we may see even younger children generating content, but not using language… intrigued? Then be sure to listen the second part of my interview with Greg:

By Anisa Kadri @anisakadri on Twitter

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s