On Monday, the US army launched a new iPhone App to recruite soldiers.
The app is free and takes content from the website Army Strong Stories and allows people to access more than 600 soldier bloggers’ content as well as allowing users to share their own “Army Strong” stories, photos and videos.
A spokeperson from the U.S. Army Accessions Command called the app and a mobile website that also launched on Monday “a natural extension of the Army’s ongoing commitment to engage potential recruits via social media channels.”
When the blog first started in 2008, it was a blog platform only allowing soldiers to tell their stories. Now, anyone with an army story is invited to tell it. I wonder if this may cause any difficulty if people start accusing others of misbehaving and particularly when the army provokes a lot of emotion for many people.
Not only that, but isn’t it a security risk if soldiers start saying things they aren’t meant to…Or perhaps it is a very good thing and will replace psychological therapy by allowing people to talk to each other and share memories rather than an exploitation tool.
Army Accessions Lt. Gen. Benjamin Freakley told the Belvoir Eagle, “Soldiers should join Army Strong Stories for a number of reasons. … Online and in the media, the negative stories are always given a platform. Soldiers, every one of us, have some of the best stories to tell.”
I agree that it is a great place for soldiers to tell their stories and therefore give a rounded view of life in the army, but what if they say something bad? Are their blogs vetted?
And the idea of recruiting people through it makes it seem like their recruits are in decline. This says quite a lot about the wars that the US are currently fighting. I’d love to hear what anyone who uses it has to say.
By Linzi Kinghorn
Posted in Business, Law and UGC, Location Based UGC, UGC Breaking News, UGC Toolbox
Tagged app, army, blog, iPhone, soldier, ugc, user generated content
For those of you who are just getting to grips with Twitter or those of you who have long been an avid tweeter, it might be time to feel concerned about the internet phenomenon. In an article by Viv Groskop in the Evening Standard this week, an important issue was raised about whether its 5th birthday is a make or break moment for the Twitterati…
Myspace came and went….as did Bebo….and who remembers Friendster?! Point made. So could Twitter follow in the same footsteps? When it began, it’s first users were “exhibitionists” according to Grodkop, everyone’s time-waste of choice. Author Hari Kunzru calls it his “work avoidance tool” and Jemima Khan remarked last week, “it revolutionises the way I procrastinate”. So is Twitter merely an avoidance tool?
Nowadays, it seems as though people have completely stopped using it for this method and are instead using it to communicate important information and implementing it into news just as much as television and radio. For example, Laura Kuennsberg and Georgie Thompson, both broadcasters, tweet constantly, updating me with news. There is much talk of revolution, politics, environment and anything else that is of interest.
Aside from that, people enjoy using it because you can post fun things that pop into your head and things that may sound silly when you say them out loud but are kind of acceptable on Twitter, like, “I’m just making a lovely cup of tea.” Ridiculous when said out loud. But on Twitter, they seem to work. It’s not just A-listers that use it any more – politicians and public figures tweet which adds to its authenticity but obviously you should take care because you are liable for anything you say on a Tweet.
Is Twitter destined to become part of our social existence that we cannot live without? Is it so ingrained into our lives now that it would be too hard not to tweet about your new handbag or the latest suicide bombs in the Middle East? Can we live without it? In order to maintain Twitter’s phenomenen, it may need to consider making some money. Dick Costolo, Twitter’s chief executive, didn’t mention anything about revenue projections or growth targets at the Mobile World Congress in Barcelona this week so experts are worried the company may flop.
David Cameron said, “too many tweets make a twat”. Do you agree? Will it suddenly disappear into the stratosphere or will we get to a point where we regard it as useful and as important as email and question how we ever lived without it? Will it peak soon to a point where everyone is using it? Some argue this is a make or break time for Twitter. Watch this (my)space….oh dear….
By Linzi Kinghorn