Tag Archives: online community

Twitter Communication: The Revolution

The Micro-Blogging UGC site that has 200 million users could be seen as either a new-age technology revolution or a symbol of how we have been changed by a new, faster, more public, digital age?

As we celebrate Twitter’s 5th Birthday I take a look at how Twitter has changed the way we communicate online, for good and bad and some important lessons we should learn.

* Faster Information

We should all be aware that information is far more accessible and fast than it has ever been.
From Eygpt to Libya to Katie Price’s love life: information can be shared across the world, in real-time via mediums like twitter than it has been. As such it could be seen as one of the first port of calls for any journalist to turn to in trying to verify information.
We just need to exercise caution in verifying our sources.

* Information Whenever, Wherever

The nature of mobile internet on our phones and laptops we can receive Twitter alerts wherever, whenever. This mobile nature allows us to access information in real-time. This allows us instant access to immediate reactions to situations, be it earthquakes of The Only Way Is Essex, judging public opinion. The #hashtag tool allows you to keep up with trends in the internet and find subjects quickly.

* Online Community and Inclusion

As Miley Cyrus (among other celebrities) return to Twitter this week, it seems as if we can’t escape the online community of Twitter. Nor should we want to be excluded from the Twitter community, for fear of missing the exclusives, and yes even the gossip that Twitter provides. Which leads nicely on to my next point…

* Openess

We thank Twitter for creating the perfect portal for sharing our thoughts with thousands of other people. This provides a forum for those who have taken to Twitter tend to share a lot more about themselves than may be considered wise. This is not just a non too subtle nod at Mr Sheen, but also the like of PJ Crowley, sacked as US State Department Spokesman for his Twitter comments.
Interactivity is also promoted by Twitter, as you are encouraged to interact with the online community. This allows people unprecedented access to people around the world.

To watch the media storm surrounding PJ Crowley’s Twitter comments see below!

* Opportunity

While Top Tweeters are still celebrities and traditional heavyweights of media, it also gives the bloggers, podcasters and online journalists an audience, allowing them a medium to share their journalism, ideas or agendas.

By Vanessa Holland

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UGC for Entertainment Journalists

User Generated Content can be a useful medium for all types of journalism. All mainstream news companies provide excellent internet sites, that are linked to Twitter and other social media platforms. Their content relies on polls, videos and content that the wider public uploads.

One aspect of journalism that relies increasingly on social media and UGC is entertainment journalism. There are thousands of bloggers and UGC members who contribute to entertainment journalism.

Below are two case studies that utilise UGC in different but equally successful ways.

Perez Hilton

Perez Hilton is the ultimate entertainment and celebrity blogger.

He has built his career on his website and the infamy it generated. Within the first six months of Hilton’s blogging career, his first blog PageSixSixSix.com was named “Hollywood’s Most-Hated Website” by Us TV program The Insider.

As of April 2009 PerezHilton.com was ranked as the 491st most trafficked website on the Internet (143rd within the US) according to Alexa, the subcompany of Amazon.com.

His infamy has been built on the UGC input on his blogs. Relying on his network of sources of personal contact but also tips given to him by the public via his internet sites. He is dependent on the UGC input to his website for his success. His success has become so monumental that he has branched into mainstream international media, including a slot on Radio 1 and on British TV, see the video below!


Hollyscoop

Hollyscoop is  is an online entertainment magazine focusing on Hollywood media, celebrities, fashion, and “Hotspots”.

Hollyscoop provides a good example of UGC and sourcing information for entertainment journalism. It provides up-to-minute breaking news and exclusive stories, directly from the source. It is also updated 24/7, bringing readers from around the world fresh international content daily.

It also commits to a wide variety of UGC sites, promoting itself and its brand across all social media and online community. It has its own Website, a feed on Twitter, FacebookMySpace, and multiple channels, including channels on Blinkx, 5min, Vimeo,  and Youtube.

Hollyscoop has reached across so many online platforms that they are able to get interviews from all the top celebrities as you can see from the video below.

Both these internet entertainment institutions use UGC to their advantage. Building the online networks they depend on and utilise they have built successful careers as entertainment journalists. The impressive scope of their online networks and the publicity they gain from it show how useful UGC can be to a journalist.

By Vanessa Holland