Stephen Jio is Global Mobility Online Merchandising and Content Manager at Dell.
He told us that Dell’s most valued form of UGC is customer reviews and ratings on products they offer. They find that their users trust other users more than they trust a big corporate company.
He also tells us why he thinks UGC is making the media more honest.
By Kirsty Malcolm & Lucy Hewitt
anisakadri
generatedbyusers
James Glynn
kirstymalcolm
linzikinghorn
lucybean
vanessaholland101
generated by users 
Really glad to took the opportunity to grab him and quiz him – and using online video too.
…However, it’s always a good idea to summarise what he says in the leading paragraph so it is easier to find through search engines.