Daily Archives: November 19, 2010

Dell’s Stephen Jio on UGC, citizen journalism & social media

Stephen Jio is Global Mobility Online Merchandising and Content Manager at Dell.

He told us that Dell’s most valued form of UGC is customer reviews and ratings on products they offer. They find that their users trust other users more than they trust a big corporate company.

He also tells us why he thinks UGC is making the media more honest.

 

 

By Kirsty Malcolm & Lucy Hewitt