Everybody has a story to tell and without User Generated Content, in the form of YouTube, we may never have known there is a taxi driver that sings exactly like Michael Jackson:
Traditional broadcast media is restricted firstly because of limited air time and secondly, because they have to cater to their audiences be it for radio, TV or online. Therefore, they have to prioritise when deciding on what information to relay to the public.
Sometimes, the most insignificant stories/news/facts can be the most entertaining like our pal there who can sing exactly like MJ. UGC makes the insignificant a phenomenon.
If you look at the top 10 most viewed YouTube videos of 2010 as featured on thenextweb.com, they are a mix of content created by professionals such as the Twilight trailer (number eight), and content created by users like this man getting extremely excited about seeing a double rainbow:
The number one most watched video is inspired by news broadcast by mainstream media. Indeed, it is an autotuned rendition of interviewee Antoine Dobson’s words to a broadcaster about a sex attacker operating in his area. This song created more of a stir than the original news story, entering the music charts and getting nearly 50 million views. It was produced by YouTube partner Auto-Tune the News also known as the Gregory Brothers, a family of musicians. Does its prominence show the triumph of UGC?
By Anisa Kadri @anisakadri on Twitter