Monthly Archives: November 2010

User Generated content in media discussed at the NUJ Student Conference

I went along to the NUJ (National Union of Journalists) Student conference last weekend and managed to get in a question to the panel about UGC.

From left to right: Marc Vallée (photojournalist) – Heather Brooke (campaigner & author) – Donnacha Delong (VP NUJ) – Shiv Malik (investigative reporter)

I asked what they thought about user generated content in journalism. As an example of UGC I mentioned how the Guardian published MP’s expenses details, and asked readers to take a look and find any information that they might have missed. This is what each of the panelists had to say:

  • Heather Brooke thought it was impossible for just one person to go though huge amounts of data like the expenses information. She said it was a great idea to put the information into the public domain so that more data could be analysed faster.
  • Marc Vallée used the example of the amateur footage of when Ian Tomlinson was pushed over by police at the 2009 G20 in London. This event led to his death. The footage was sent to The Guardian newspaper who published it. He explained that this is a great example of how the media uses UGC to its advantage. He said that twitter is also extremely useful for journalists. They can find out where people are and what’s happening. It is used a lot by paparazzi to find out where celebs are.
  • Shiv Malik thought that ‘citizen journalism‘ and UGC are very important. But he believes there still needs to be a skilled journalist to put the story together. He said that without the journalist and news organization the information wouldn’t get transmitted to as big an audience.
  • Donnacha Delong mentioned that the police at the G20 summit were trying to keep journalists as far away from the protests as possible. He said that journalists were told to go away for an hour or risk being arrested.
  • Shiv Malik concluded by saying that user generated content is not a replacement for traditional journalism. It does however compliment and add important information to journalism. It also helps keep the police and government in check because anyone can publish online and become a part of news.

By Kirsty Malcolm @kirstymalcolm

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Karl Schneider from Reed Business International on how Business to Business publications are using User Generated Content

We had a chat with Karl Schneider, editorial Development Director of Reed Business International, about how his publications are using UGC. He told us that User generated images are the most widely used form of UGC across his Business to Business publications.

They use UGC because RBI is comprised of niche publications. It is therefore often more beneficial to use user content as it is their users that have the most knowledge and access to niche subject matters.

He gives a great example..Farmers Weekly live-tracked the spread of crop disease with data collected and mapped by users. UGC was then effectively helping save farmers crops. By providing more accurate and speedy updates issued by farmers themselves, they were able to share and spread information much faster and more efficiently than traditional media.

Karl told us that this is why UGC is important to RBI:

  • 70% of their revenue comes from online
  • They aggregate user sourced information eg. tractor theft/crop disease which is very useful to their audience, and therefore brings them to the website
  • They create structures so it’s easy for people to add their own information. This can help add essential information to a story that a journalist might not know
  • Forums can help create content for their journalists
  • They can immediately involve the audience in the journalistic process
  • Their readers can let them know what information they need thus creating story ideas for their journalists

If you want to hear more you can watch the interview here:

It could therefore be said that publications can benefit hugely from their audience’s specialist knowledge.

By Kirsty Malcolm @kirstymalcolm

Dell’s Stephen Jio on UGC, citizen journalism & social media

Stephen Jio is Global Mobility Online Merchandising and Content Manager at Dell.

He told us that Dell’s most valued form of UGC is customer reviews and ratings on products they offer. They find that their users trust other users more than they trust a big corporate company.

He also tells us why he thinks UGC is making the media more honest.

 

 

By Kirsty Malcolm & Lucy Hewitt

What is User Generated Content?

User Generated Content (UGC) is changing the way we access our media and how traditional mass media procures its content and connects with its audiences. Although it has a rather clunky and troublesome name (more on that later) it has been around as long as media itself. It is a continuation of the letters page of the paper or the call in to the local radio station.

So what is user generated content?

On its most basic level – content generated by anyone. Content is easier to create now with affordable and accessible technology such as smart phones, flip cameras, blogging tools online etc. However, UGC has developed and evolved over its relatively short life. Now we should think about big and small publishers and then users.

Big publishers -the media giants we all know and love the broadcasters, print titles and online giants such as AOL, Yahoo and MSN. Small publishers -the widest of all categories and includes bloggers, individual websites. Users that’s you! This is why user generated content is such a troublesome term as the meaning has changed since it first came into use around 2005, though we are stuck with it for better or worse.

How do we contribute?

Flickr, Twitter, Digg, Guardian CiF, WordPress, Facebook, Blogspot, Tumblr the list is endless and depends on what you want to do. We’ll be reviewing some of the best technologies for getting your content online soon!

How are the ‘traditional’ Media harnessing UGC?

This is a big theme and one that we are really interested in. So we’ll be exploring it in a lot more detail. All of the broadcasters and papers are starting to get really innovate. Real time updates on twitter  are used as newsgathering sources in emergencies such as the Mumbai bombings. Channel 4 created a ‘snow map’ last year to create an accurate picture of how the country was affected. The new ‘i’ paper has a great section on your views and the blogosphere all collected via UGC. These are just a few of the many ways the ‘big boys’ are getting in on the act

What’s next for UGC?

Although we don’t have a digital crystal ball (it’s on our Xmas list), we’ll be exploring all the latest developments and bringing you updates from some big names in the industry so keep checking the blog.

Lastly, we love comments so get in touch in the comments section or any other way you want email/twitter/facebook.